In an era of fast-moving trends, shifting technologies, and heightened expectations on marketers to deliver results, clear and practical guidance is more valuable than ever. These standout new titles offer fresh perspectives and proven strategies for everyone from social media managers to senior marketing leaders – helping teams build confidence, sharpen their skills, and lead with impact.
Best read for: Social Media Strategy
The 10 Principles of Effective Social Media Marketing,
Jon-Stephen Stansel
£24.99, Kogan Page
In the whirlwind of new platforms and shifting trends, this book offers a clear, practical guide to the timeless principles that deliver real results. Drawing on over 15 years of experience managing social media for major brands including Amazon Prime Video, HBO, Xbox and Beyond Meat, Jon-Stephen Stansel distils proven strategies into ten actionable principles.
It shows readers how to define a strong, consistent voice, create accessible and inclusive content, manage teams effectively, and respond confidently during crises. This book will help you coach teams in a way that’s flexible and impactful.
With real-world lessons drawn from brands of all sizes, it’s a must-read for anyone serious about levelling up their social media strategy and driving meaningful engagement.
Best read for: Marketing Strategy & Leadership
Marketing Strategy (2nd Edition)
Jenna Tiffany
£34.99, $36.48, 3rd September, Kogan Page
For senior marketers seeking a clear roadmap to meaningful results, this authoritative guide provides a structured framework for strategic success. Drawing on experience working with brands such as Shell plc, Hilton and World Duty Free, and insights from The Walt Disney Company, Jenna Tiffany combines proven models with the latest thinking on generative AI.
The book offers practical guidance on building adaptable strategies, leveraging expert insights, and making data-led decisions that drive real business impact.
With years of experience advising senior teams globally, Jenna’s guide is a must-read for leaders who want to align strategy with growth and deliver measurable ROI.
Best read for: Digital Marketing & Advertising
Click Here: The Art and Science of Digital Marketing and Advertising
Alex Schultz
£25, $27.59, 7 October 2025, Wildfire
From one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta, this book is the ultimate guide to digital marketing and advertising. Packed with practical insights, it helps marketers of all levels navigate the myriad channels, platforms, and strategies available online.
Schultz draws on his unparalleled expertise to show how to test creativity, measure incremental gains, and maximize marketing impact, whether you are working for a global corporation or running your own start-up. With clear principles for achieving growth in the digital age, this book is an essential resource for anyone serious about driving measurable results.
Endorsed by Mark Zuckerberg as a key resource for connecting billions worldwide, Click Here is a must-read for marketers aiming to scale their strategies effectively.
Best read for: Integrated Digital Marketing
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Simon Kingsnorth
£29.99, $37.08, 3rd November 2025, Kogan Page
Designed for mid-career professionals, this practical guide provides detailed frameworks and models to develop and implement effective digital marketing strategies. Simon Kingsnorth’s fourth edition covers AI integration, marketing automation, digital analytics, the metaverse, Web3, and NFTs, with fresh real-world examples and actionable tools.
Readers will learn how to create a strategic plan, leverage AI for campaign efficiency, optimize performance with data-driven insights, and build credibility as a digital marketing professional. Comprehensive chapters and supportive online resources equip marketers to navigate emerging trends and deliver measurable impact across their organizations and careers.
Best read for: Creative Data-Driven Marketing
Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination
Tom Ollerton
£29.99, 3 September 2025, Kogan Page.
Tom Ollerton – founder of Automated Creative and a practitioner focused on creative effectiveness – shows marketers how to combine data and imagination to produce campaigns that actually move business metrics. The book offers proven strategic models, interviews with marketing leaders (L’Oréal, Kenvue, Brompton Bikes, Bose) and practical frameworks to translate analytics into breakthrough creative work.
With step-by-step guidance on governance, measurement and turning insight into storytelling, this is a pragmatic handbook for teams who need to bridge the gap between numbers and ideas and deliver measurable ROI.
