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All About Food Trade Shows
Food Trade Shows are one of the essential tools available to companies that want to expand their radius of action, enter foreign markets where they are not yet present, and present their products to new buyers and distributors. Although the Internet has radically changed the ways of marketing and communication, the largest international food and beverage fairs attract more visitors each year and allow B2B operators worldwide to meet and establish working relationships.
Every year, companies in the food industry work to define and plan their strategy for their presence at food and beverage fairs. Even though the fairs were deeply affected in 2020 by the Covid-19 pandemic, this sector is expected to recover in 2022, and everything indicates that they will be, once again, an excellent opportunity to take advantage of quality networking and show the latest opportunities and innovations. Furthermore, generate endless business opportunities.
Trade show marketing involves displaying and promoting your products and services at one of these large-scale industry-specific events Eventually, trade shows aim to help companies increase brand awareness, you’ll get a lot of exposure and a whole new audience if you attend one as an exhibitor.
Generally, trade shows are typically business-to-business (B2B) events attended by companies from a specific market. Visitors usually represent companies, distributors, resellers, suppliers, and industry media—examples: Beauty, software, architecture, and medicine fairs.
Famous Food Trade Shows
They are interested in purchasing and innovation professionals or product managers of various food companies. In this list, you will find basic information for each: sector, visitor profile, and main characteristics or opportunities. This will help you organize an agenda of events you should follow closely this year.
Anuga – Germany
For many professionals, Anuga is the most important food fair in the world. It takes place in Cologne. It is a unique opportunity to catch up on essential news in the food sector with a global vision since it is a wide-ranging event.
Gulfood – United Arab Emirates
Regarding the food sector, Gulfood is undoubtedly the most significant annual trade fair event in the Middle East. The fair is held in Dubai in February every two years. More than 100 thousand visitors and 5 thousand exhibitors from 193 countries; These are the numbers expected for the 2019 edition (the 24th), which will consolidate the critical role of the United Arab Emirates as a link between East and West and in the growth of the world food market.
IFE The international food and drink event – UK
The leading event in the United Kingdom for food and a benchmark for beverage industry fairs. It stands out for bringing together a large number of visitors, more than 300,000 attendees. Interestingly, it has the participation of potential buyers worldwide with decision-making power to close deals.
Fruit Logistics – Berlin
This event in Berlin has become a global platform for new ideas, trends, and solutions in the fruit and vegetable sector: fruits, vegetables, flowers and plants, organic products, etc. Furthermore, with approximately 3,300 exhibitors and more than 72,000 participants, it offers excellent opportunities to generate engaging networks with future ingredient suppliers for food brands.
Sial Paris – Paris
Another event in Paris encompasses 19 sectors ranging from confectionery and pastry to organic products and semi-finished products. It is another excellent innovation center where you can learn the perspectives of the most critical and influential professionals in the food industry.
Sirha – France
Professional meeting of all the catering, catering, and food sector actors. It is held in Lyon and stands out for its innovative and fun format. For example, the 2021 edition featured various tasting and pastry contests, among many other activities.
Fi Europe – Europe
An international platform that aims to connect professionals in the agro-food sector with the most significant number of event offers, specialized publications, congresses, and high-value content to keep up with the latest trends in the food industry. Furtherly, learn about the latest studies and discoveries on essential topics in the industry.
Food expo – Europe
Food and beverage fairs are famous in southern Europe. It has a face-to-face presence of 1,350 exhibitors, more than 2,500 professionals, and approximately 700 pre-selected vital buyers.
Free From Functional Food Expo – Bangkok
The event directly related to one of the biggest trends in food: functional food – which refers to food that has a potentially beneficial effect on health beyond essential nutrition.
Barcelona, Amsterdam, Bangkok, and Sao Paulo act as alternate hosts for this event, which has the participation of major international suppliers and a large number of exhibitors, covering a broad spectrum of functional and healthy foods, such as nutritional supplements, sports nutrition, probiotics, food and drinks for people with food intolerances, dietary solutions, allergen-free foods, lactose-free foods, vegan foods, sugar-free foods, and many others.
ISM – Germany
When we talk about this event, we refer to a world-leading food industry fair for the confectionery and snacks sector. It takes place every year in Cologne (Germany). It is characterized by being highly focused on a professional public. Lastly, the only one authorized to attend its different panels and activities.
Alimentaria – Europe
One of the essential food and drink fairs in southern Europe. It consequently, took place in Barcelona and offers different shows for different sectors, such as vegetables, meat, dairy, preserves, and restaurants. .Additionally. its objective is to publicize the latest technologies in the food sector and encourage their adoption worldwide.
Snackex – Brussels
Held in Brussels, a fair specializing in snacks. With more than 180 exhibitors from prominent companies worldwide. It however, offers the possibility of keeping up to date with the latest developments in this industry and future trends in developing these products.
Summer Fancy Food Show – NASFT
The Summer Fancy Food Show is North America’s largest specialty food industry event and the premier showcase for industry innovation.
Food Trade Show Tips
Basically, here are nine trade show tips to remember as you prepare for your next food festival or catering conference that will make you the show’s star.
- Presentation is key
- Pay attention to product placement and display
- Make Your Space Efficient
- Highlight Your Brand
- Don’t Forego Sanitation
- Bring a Team of Experts
- Step Outside of Your Booth
- Be Mindful of Sampling
- Determine Specific Goals
Goals of Food Trade Shows
- Launch a product. Trade shows are the ideal place to launch a new product to the masses.
- To generate new leads.
- To create brand awareness.
- To enter a new market.
- To Retain Existing Clients.
- To meet the partners in person.
Conclusion
Hence, there are many relevant international exhibitions in the food and beverage sector. A strategic sector for our Country, a world leader for the quality of its agro-food products, and an absolute benchmark for its ability to combine innovation and tradition. Finally, trade show marketing involves displaying and promoting your products and services at one of these large-scale specific events. Because trade shows aim to increase brand awareness, you’ll get a lot of exposure and a whole new audience if you attend as an exhibitor.
