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Types of Fairs – In this article, we discuss the national, regional and international fairs. In settling on a specific trade fair, you want to explain which of these trade fairs is the most reasonable for your organization and product. For example, if you have a consumer-orientated product and you need to get client criticism on your product(s), then, at that point, a general trade fair that is available to the public would be ideal best for you. Therefore, there are three types of fairs we know, they are;
National Fairs
It is one of the type in our types of fairs in trade world. In a land of cultural and geographical diversities, one can enjoy and experience various cultures, fairs and festivals, and India is the epitome of such experiences. These fairs are part of the intrinsic cultural fabric of our society as well as a continuation of heritage. In this spirit, we bring to you some of India’s vibrant, fascinating and most beautiful fairs that are systematized and enthusiastically celebrated across the country. Here we see some of them;
1. Tarnetar Mela, Gujarat
One of the most attractive tribal fairs in India, Tarnetar Mela is a tribal fair held every year in the village of Tarnetar in Gujarat. This festival is charming because it is one of India’s most extensive “marriage marts” or swayamvars, where tribal men come to the fair dressed eloquently, carrying the most decoratively and pleasantly embroidered umbrellas in the world. The woman folk select their prospective husband built on the most attractive umbrella. Besides, this is a social event with folk music and dance performances for general entertainment.
2. Pushkar Mela, Rajasthan
Arguably the major fair in the state of Rajasthan and one of the significant livestock fairs in the world, Pushkar Mela is a fascinating approach to the nomadic culture and the most beautiful town in Rajasthan. It is primarily where camels and livestock are bought and sold. Still, in recent times with its increasing popularity between foreign tourists, competitions like ‘matka phodh’, ‘bridal games’ and ‘longest moustache’ have converted popular events. Therefore, the Pushkar Mela is the perfect opportunity for travellers to discover the nomadic lifestyle of Rajasthan.
3. Goa Carnival, Goa
Well, the name Goa is synonymous thru fun, beautiful beaches, laid-back vacations and unique beach shacks and continuing that tradition is the excellent Goa Carnival. This carnival of India is celebrated state-wide with the help of the state government. It is part of Goa’s Portuguese heritage, which sees people come out on the street to enjoy the fascinating parades. Which is full of creative floats, dance, and party all night. The carnival travels the whole state. This cultural event is in custody in March, just before the beginning of Lent.
Regional Fairs
1. Arunachal Pradesh
Fairs and festivals in Arunachal Pradesh are mostly related to agriculture and animal sacrifice. Arunachal is the land of many tribes. Thus the fests in the state often reflect the lifestyle and beliefs of the people. Solung, Mopin, Nyokum, Losar, Sanken, Boori Boot, Dree, Nechi Dau, Khan, Kshyatsowai, Ojiale, Reh, Si-Donyi and Tamladu are the major regional fairs and also, festivals in Arunachal Pradesh.
2. Assam
Celebrating diversity and togetherness, fairs and festivals in Assam reflect people’s belief and joy in small things. Colourful and zealous are the terms that best describe the picture of celebrations in Assam. Bihu, Ambubachi in Kamakhya shrine, Shivaratri Mela at Umananda and other places near Shiva temples, Durga Puja, Dol-Jatra, Eid, Diwali, Christmas, Ashokastami Mela, Rash Mela, Parasuram Mela, Baishagu, Ali-Ai-Ligang, Bohaggiyo Bishu and Jonbill Mela are some of the major festivals and fairs in Assam.
3. Jammu & Kashmir
Vast cultural diversity gives plenty of reasons to celebrate the state of Jammu & Kashmir. However, the festivals and fairs here are mainly based on religious beliefs and exhibit a vivid face of culture and tradition. Hemis Festival, Jhiri Mela, Chaitra Chaudash, Tulip Festival, Saffron Festival and also, Khichri Amavasya are some major festivals in the state of Jammu & Kashmir.
International Fairs
Attending trade fairs abroad as an exhibitor or a customer can be an excellent way to test. And also, open up foreign markets and find new suppliers. Moreover, if you’re thinking of exhibiting, it’s a good idea to make an exploratory visit first. Therefore, it allows you to:
- make contacts
- do some research
- see the competition.
It would help if you were well to find the proper fair position and also, effectively position your business.
Getting Help
Some obvious issues to consider are differences in language and legislation. Thus, cultural aspects of doing business in other countries are more difficult to pin down. Try getting information from:
- The country’s embassy in the UK
- International Chambers of Commerce
- foreign trade associations
Conclusion
Hence, we showed you the types of fairs we observe in our surroundings. To arrive at likely customers in more than one country, then, at that point, an international trade fair is presumably best. Moreover, understanding the various kinds of trade fairs will go far in assisting you with figuring out your trade fair targets better. And also, will likewise assist you with choosing the best trade fair to partake in to address your issues. Thus, with the various trade fairs as the main priority, you can now continue to form and report your trade fair targets.
Also Read – Special Event Fairs – Meaning, Private Events, and More
