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All about Content Marketing Manager Salary
Content marketing manager salary can vary depending on the years of experience a person has, from entry-level to senior Level. The average pay for a content marketing manager in the United States is $84,566. Content marketing manager wages typically range from $65,000 to $108,000 annually. The regular hourly rate for content marketing managers is $40.66 per hour.
Location, education, and experience affect how much a content marketing manager can expect to earn. Content marketing managers make the most of it in Rhode Island, California, Washington, and Massachusetts.
The average pay for a content marketing manager is $84,566 in the US.
- The average income for a content marketing manager ranges from $65,000 to $108,000 in the US.
- Hourly charges for content marketing managers in the US typically range from $31-$51 per hour.
- The median salary for a content marketing manager is $100,457 in Rhode Island, $98,379 in California, and $94,887 in Washington. These three rank the highest-paying states for content marketing managers in the US.
- Meta has the maximum ordinary wage for content marketing managers.
- Finance is the highest-paying manufacturing for content marketing managers in the US.
Content Marketing Manager Salary – Highest Paying States
Suppose both location and money are significant to you. In that case, you may want to move to Rhode Island, California, and Washington, as these three states provide the uppermost salaries in the US for content marketing managers. The complete opposite of that list is the states that pay the least: Alabama, Minnesota, and Florida.
Content Marketing Manager Salary – Highest Paying Cities
1 San Francisco $107,427
2 Seattle, WA $95,735
3 Philadelphia, $91,646
4 Boston, MA $91,266
5 Arlington, VA $90,650
6 Charleston, SC $88,001
7 Raleigh, NC $87,103
8 New York, NY $86,934
9 Chicago, IL $86,474
10 Stamford, CT $84,060
11 Washington, DC $83,929
12 Newark, NJ $82,767
13 Portland, OR $80,856
14 Phoenix, AZ $80,595
15 Cleveland, OH $80,446
Content Marketing Manager Salary by Experience Level
- Entry Level $62,800
- Medium Level $67,100
- Upper Level $153,000
Which Companies Pay Content Marketing Managers Salary the Most?
Based on our most recent salary estimates, Meta and Google are the top-paying companies for content marketing managers.
1. Goal – $145,072
2. Google – $134,326
3. Apple – $123,186
4. Microsoft – $121,667
5. Door Dash – $121,087
6. IFTTT – $116,826
7. Netflix – $116,581
8. Atlas Sian – $113,949
How Much Do Content Marketing Managers In Different Industries Earn?
Salaries for content marketing managers can vary by industry. Our statistics show that the finance, manufacturing, and technology industries offer much higher wages for content marketing managers. For example, content marketing managers earn an enormous average salary of $89,000 while working in the financial sector. Meanwhile, others in this field earn $88,899 in the manufacturing industry and $85,005 in the technology industry. Content Marketing Managers want to escape employment in the real estate industry, as it deals with the lowest median salary of $79,569.
Content Marketing Manager: Skills
According to the Content Marketing Institute (CMI), 70% of business-to-consumer (B2C) marketers and 73% of business-to-business (B2B) marketers practice content marketing as part of their strategy. Marketing General. This creates a high demand for professionals with a way with words and a strong passion for marketing.
These are the primary skills that a content marketing manager should have:
- Writing, editing, and blogging
- Conducting research and data analysis.
- Search Engine Optimization (SEO)
- Strong communication and time management.
- Competence in managing content management systems (CMS)
- Strategic and analytical thinking.
- Social Media Marketing (SMM)
In addition, a content marketing manager must have an eye for detail to identify minor errors, manage creative teams, collaborate with other department leaders, and offer constructive feedback.
Content Marketing Manager Job Description
A content marketing manager typically leads a company’s marketing strategy’s content development and implementation process. Her primary responsibilities might include something like this: managing writers, developing a content calendar, creating engaging and well-researched content, and creating an effective publishing and delivery strategy that engages site visitors and drives more traffic. The job description for a content marketing manager post would be as follows:
- Develop a content strategy that supports the organization’s business goals.
- Conduct research and keep up with the latest industry trends.
- Manage creative resources, including writers, designers, editors, and other agency staff
- Select the content that helps increase customer retention and engagement.
- Enhance digital presence by sharing relevant content across multiple digital channels
- Coordinate with stakeholders and provide regular updates on projects.
- Develop and execute high-quality marketing campaigns.
- Track benchmarks to measure return on investment (ROI)
- Work with web content management systems to target audience segments
Steps to Become a Content Marketing Manager
If your goal is to become a content marketing manager, an important aspect to consider is that this mid-to-high-level role demands both functional expertise and a strategic mindset. Whether you have a background in the marketing industry or come from a different field, this step-by-step guide to becoming a content marketing manager covers everything you need to know.
1: Get a Marketing-Related Degree.
2: Look for Online Certification Courses.
3: Gain Knowledge from Free YouTube Videos.
4: Follow Webinars.
5: Gain a Basic Understanding of SEO.
6: Get an Entry-Level Marketing Role.
7: Take on Content Management Tasks Within Your Role.
Importance of Content Marketing Managers
Delivering accurate content at the exact time can boost site traffic, gain extra customers, and increase income. As a result, content marketing managers are vital to a company’s content strategy’s effectiveness and financial success.
Content marketing managers aid in guiding and executing the direction of an organization’s content plan. They decide how to best meet the wants of a company’s goal audience through specific types of content and media stations. Content marketing managers grow content policies based on customer research, performance metrics, industry trends, competitor analysis, and other factors. Content management is a promising career for creative people who enjoy evaluating and consuming content online. One of the benefits of becoming a content manager is that you may get salaried to read exciting articles and explore new topics.