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Top Content Marketing Posts 2020 –2020 has been quite a year, and we end it at a time that, frankly, couldn’t come quickly enough. So it’s reasonable to look back at some of the fantastic things that happened in our new way of life.
Content marketing examples contain mass media like newsletters, podcasts, social media posts, and videos. These forms of content are desirable. They provide valuable and relevant information that delights users and attracts them to your brand. However, there’s no absconding the circumstance that brands also twisted their attention to the contemporary situation when preparing their social media content.
Content Marketing Illustrations That Stand Out in 2020
To help you practice content marketing to your company’s benefit, here are some Top Content Marketing Posts illustrations for 2020.
1. Spotify Wrapped Playlists
Spotify Wrapped is one of the songs streaming app’s utmost effective content marketing campaigns. Near the finish of every year, Spotify users get a fun capture of all the music they’ve listened to that year. The roundup is broken down into types, years, artists, and more and is made known with brightly colored graphics.
It then creates a modified playlist of the user’s maximum listened-to songs, allowing users to share their wrapped playlists on social media. This key element has made the campaign trend on social media every year since its inception.
2. Apple: #TheAtHomeSeries
Apple’s Shot On iPhone operation has been a massive part of its marketing across social media, billboards, and TV for a long time. It’s made up of powerful user-generated content, using the best photos shot using only an iPhone.
However, given the current crisis with COVID-19 and the lack of travel tales readily available from users in 2020, Apple decided to give the campaign a little quarantine-friendly rebrand. Nevertheless, the concept is essentially the same. As an alternative to encouraging users to go out into the world and take their best shots. It was all about snapping your best photos from home for a chance to be present on Apple’s social media channels.
3. DuoLingo’s TikTok
You probably know DuoLingo as the website and app that supports operators learn a new language. Still, the company has generated buzz on TikTok for another reason — the company’s self-declared “unhinged” symbol.
DuoLingo has collected over 4.5 million followers on TikTok thanks to its consistent content stream featuring the company’s iconic green owl mascot. Though many videos do not reference the company’s products and services, the account’s capability to create funny, trendy content. It has helped to raise brand alertness on the app — something numerous brands struggle to do.
4. KFC: Chicken is back
User-generated content can be powerful. And no one showed that better this year than KFC. Their chicken is back operation was a series to welcome the re-opening of their drive-thru lanes following a global shutdown due to the pandemic.
While they were closed, they collected videos and photos that KFC fans had been posting across social media. In which, some of them reinventing some iconic dishes at home while they couldn’t go out and get them.
5. Amazon Prime’s The Anime Club
Anime has become more popular ended the years, and many streaming facilities are cashing in on the trend — including Amazon Prime. But how does Amazon stand out amongst the stiff opposition of Crunchyroll, Netflix, and Hulu? It started by associating with actress and content creator. Cheyenne the Geek to create a web series called The Anime Club.
The Anime Club stretches anime recommendations based on genre and tackles different subjects often referenced in anime. In addition, all the anime Cheyenne orientations are accessible on Amazon Prime, encouraging viewers to subscribe to the streaming service.
6. Starbucks: Every name’s a story
Every coffee drinker is familiar with the procedure of going to Starbucks and being requested for a name to inscribe on the cup. Thus, which usually ends up being off-beam anyway!
Consuming this as one of their prominent opinions regarding online conversations, Starbucks decided to create a marketing campaign around it and use it as a good source. And also, in this case, it won them a pretty prestigious award.
7. You Suck at Cooking
You Suck at Cooking started as a funny YouTube channel that showed people helping to cook simple meals. Years later, the track is still hilarious but is also operate to promote the host’s cookbook. The station’s dry humor, random skits, and consecutively gags help it stand out from other online self-help cooking resources.
8. Procter & Gamble: Distance Dance
One app that has occupied the world by storm in 2020: is TikTok. And while we consumed lockdown learning dances and posting clips to the app, many brands have also hopped on the trend and created accounts.
Though monetization wasn’t initially a choice on the app, Procter & Gamble’s Distance Dance was an effective campaign launched. TikTok is all about community, and in a year when the community is after more than ever. The consumer goods company took the chance and ran with it.
Hence, by reading the top content marketing posts of the 2020 article, a new network, a new tactic, or a new competitor has appeared. The best chance you have at expressing your business’s story and raising a pool of engaged predictions. And customers is learning the art of content marketing and applying it to your business today.
It’s inoffensive to say that 2020’s content marketing has been held well by brands, keeping their content sophisticated yet still tapping into the year’s events. This post considers how you can apply one or several examples to your business to strengthen your content marketing efforts.