Marketing Communications Models are developed based on various studies that explain how communications work in product marketing. They are essential for understanding how communications work in real-life marketing situations and developing a communication strategy .Basically, communication strategy can make or break a brand by creating a positive image. Two models are functional in marketing communications, namely…

About Components of Marketing Communications The components of marketing communications are the aspects of marketing that a company will use to promote its products or services. A company's marketing components combine products, prices, locations, and promotions to differentiate itself from the competition. These four elements are commonly known as the "four Ps." There is a…